Researchers set up two different “jam stand” conditions at a grocery store: one in which the stand advertised a great variety of jam flavors to pick from, and another that presented only a few. The way I learned it, the jam study went as follows. ![]() ![]() And yet, as I listened with rapt attention from the back row of the PSYCH 1 lecture hall, the pieces began to come together. Of all the things to learn in an intro psychology class, I didn’t think the connection between a jar of jam and my dislike for Tinder would be one of them.
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